When the 90s reached their midway point, Sergio Lozano decided to switch up the shoe game. Known as the Air Max III until 2000, the kicks design exaggerates the thickness of the heel, giving you a bold and chunky look! Proudly displaying the Air Unit to the heel, over the past 25 years sneak has grown into a street icon. Redesigned and retro’d for the modern sneakerhead, the Air Max 1 continues to make waves over 30 years since its release! Nike Air Max 90ĭropping in 1990, the sneaker that set the tone for the 90s! The Air Max 90 is loved by athletes and sneakerheads all over the world. It was the first kick to feature a visible Air Unit, effectively starting the Air Max revolution by showing the unique cushioning system in action! Featuring layered material to the sidewalls, the standout design is unmistakable. The brainchild of Nike’s legendary designer, Tinker Hatfield, the OG Air Max silo first dropped back in ’87.
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